he beginnings of ServiceMax can be
traced to Pleasanton, California, where
co-founders Athani Krishnaprasad and
Hari Subramanian started a software as a service
(SaaS) company focused specifically on bringing
modern tools to field service technicians, which
was a gap in traditional customer relationship
management (CRM) technology at the time.
Originally called ‘Maxplore Technologies’, it was
rebranded in 2009 to its current name, though its
focus and dedication to improving field service man-
agement has remained the same. Offering customers
an equipment-centric approach built on Salesforce
cloud technology, ServiceMax can provide a com-
plete view of assets to field service teams, providing
technicians with the tools they need to ensure uptime
on critical assets.
When Kieran Notter, VP of Customer Transform-
ation, joined the company in 2016, he relates that
the business immediately set itself apart: “I think it’s
quite an interesting group for a software company,
because I’m not a software person; I come from aT
Kieran Notter, VP of Customer
Transformation, describes
how the company is helping
customers adapt to change
and guide service according
to their assets266
FEBRUARY 2021SERVICEMAX