having the separate components of an
intelligent service chain if you don’t know
how to use them,” emphasises Notter.
“It should be about managing expecta-
tions and learning from other people’s
mistakes; you don’t have to make your
own mistakes to learn.”
Looking ahead to 2021, Notter says
that the drive to continually improve
the service of its customers will be
ServiceMax’s main goal. With a head-
start on its competitors in terms of
tech infrastructure and cultural align-
ment, the company will be pressing
forward to accentuate the importance
of service and promoting the integrity
of assets as a guide for optimising it.
“We have to keep innovating our prod-
uct to remain at the cutting edge of
what’s needed, making sure that
it’s both viable and available to any
service business that requires it,”
he concludes. “ServiceMax is cus-
tomer obsessed. Therefore, our
ultimate goal remains to help our
customers keep the world running.”279technologymagazine.com