tar2Star is a unified communications
company that offers collaboration,
voice, video and text chat integra-
tion capabilities, as well as contact centre and
desktop-as-a-service offerings. Michelle Accardi
is President and Chief Revenue Officer at the
company, responsible for the entire sales and go-
to-market strategy of the organisation. “We offer
a way to take companies into the cloud and great
mobile applications to keep people connected,
whether they’re in a work from home environment
because of the pandemic or because that’s just
part of the way the world is working these days.”
Star2Star’s huge experience as a communica-
tions company has stood it in good stead for the
ongoing COVID-19 pandemic, and re-emphasised
the benefits of strong communication. “We’ve
really taken a very agile approach to making sure
that we’re doing daily calls, helping people under-
stand where they need to be focused, overcoming
whatever obstacles and giving them the focus for
the next day. And then we use our great tools and
S
President and Chief Revenue
Officer Michelle Accardi discusses
Star2Star’s cloud-native offering
and its necessity amid COVID-19
311technologymagazine.com