number versus your personal phone
number, right on the mobile app, while
also being able to do text messaging,
or even fax via a mobile application,”
says Accardi. “You’d be surprised how
often different industries, whether it’s
healthcare or real estate, need that
kind of thing. Those text messaging
applications, both on mobile and on
desktop, are really game-changing in
the pandemic. Businesses are tryingto do things like mass marketing, or
getting information out to people like
appointment reminders or curbside
checkout, which we can help with.”
A strong enabler of the work
Star2Star does is its partnership
with Citrix, with the company being
the only UCaaS provider certified as
Citrix-ready. “They have great tech-
nology that allows companies to put
their applications that were previously318
FEBRUARY 2021STAR2STAR