with Star2Star serving as a model
for how businesses may look going
forwards. “Thankfully we’ve always
been a cloud-based company and
we’ve always had a remote work-
force,” says Accardi. “So for us,
having everyone go remote just as
those people who aren’t in our head-
quarters means we can understand—
Michelle Accardi,
President and Chief Revenue Officer,
Star2Star“ We are one of the only
vendors I know of that
focuses so much on
customer retention”320
FEBRUARY 2021STAR2STAR