ptg16476052640 LESSON 23: How to Publish Your Site
If you are going to use guest posting to help promote your website, you need to remem-
ber a few things:
n Make sure that they will post your name and URL along with the guest post in
either a byline or a biography section.
n Write the best article you can write. Save your best article ideas for your guest
posts, as those are the ones you want to use as advertising for your website.
n Find out what their policy is on shared posting. Some sites don’t want posts that are
duplicated, even if you only posted it to your own site first. Other sites have laxer
policies.
n Make sure that you retain your rights regarding the work. Just because an article is
posted on the Web doesn’t mean that copyright doesn’t apply.To start guest posting, you need to come up with a list of sites that you want to post
to. Be sure to list the most popular sites in your topic area as well as some that are less
popular. Don’t assume either that you are too unknown to write for the “big boys” or that
you won’t get enough traffic from the smaller sites. Large sites, especially content-driven
sites, are often looking for new sources of content. And smaller sites can provide you
with a wider audience, especially when you’re just getting started.DO use guest posts as a way to get
your name and site URL out to the
world.
DO follow all writing guidelines you
receive.DON’T get discouraged if a site turns
down your guest post idea.
DON’T spam websites asking to be a
guest author.DO DON’T
Promoting Your Site Through Social Media
First , what is social media? Most people define social media as websites that enable
their users to socialize with one another. Sites such as Twitter and Facebook are popular
examples. Weblogs like Tumblr and WordPress.com can be considered social media, too.
There are also link sharing sites like Digg and Reddit, where users can submit links, vote
for them, or comment on them. Links that get more votes are featured more prominently
on the site. Social media is about people connecting to one another, and promoting a site
through social media is as simple as talking about your site on those sites. The tricky part
is doing so in a way that makes you a valuable participant in the conversation rather than
a tedious self-promoter.