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646 LESSON 23: How to Publish Your Site

One particularly nice thing about Google Analytics is that you can usually add it to your

site even if the site is on a server you don’t control. So if you create a weblog (blog) on

a site like Tumblr, you can edit the theme of the site and paste in the Google Analytics

code.

Installing Google Analytics

To get started with installation, you’ll need to go to the Google Analytics website, http://

http://www.google.com/analytics/, and sign up for an Analytics account. If you don’t already

have a Google account, you’ll need to sign up for one, too.

After you’ve signed up for your account, you’ll need to create a profile for your website.

Click the Add New Property lin k to create the profile, and you’ll see the form in Figure

23.3.

FIGURE 23.3

Setting up a new

Google Analytics

profile.

This benefit can also be a drawback as Google Analytics will only

track pages that have the code on them. If you forget to add the

code to a page, it won’t show up in your reports.

CAUTION