Sams Teach Yourself HTML, CSS & JavaScript Web Publishing in One Hour a Day

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The Title 61

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Try to choose a title that’s both short and descriptive of the content. Your title should
be relevant even out of context. If someone browsing on the Web follows a random link
and ends up on this page, or if a person finds your title in a friend’s browser history list,
would he have any idea what this page is about? You might not intend the page to be
used independently of the pages you specifically linked to it, but because anyone can link
to any page at any time, be prepared for that consequence and pick a helpful title.

When search engines index your pages, each page title is captured

and listed in the search results. The more descriptive your page

title, the more likely it is that someone will choose your page from

all the search results.

NOTE

Also, because browsers put the title in the title bar of the window, you might have a limited
amount of space. (Although the text within the

Here are some not-so-good titles:

Figure 4.1 shows how the follo wing title looks in a browser :

FIGURE 4.1
The title appears in
the tab bar, not on
the page.