100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

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100 GREAT BUSINESS IDEAS • 109

of legal controversy surrounding originality. Regardless of this, both
Biro and BlackBerry provide an important lesson: push creativity to
its limits and fi nd a way to provide simple, ubiquitous convenience.


In practice



  • Try to design products with a focus on ease of use.

  • Focus on the time-saving potential of the idea.

  • Consider using deep-dive prototyping to develop, improve, and
    test the product.

  • Don’t view things as impossible—consider how you can achieve
    things, not whether you can.

  • Consider your everyday life—what products would you most like
    to see enter the market?

  • Observe existing products and decide how they can be more
    convenient and user-friendly.

  • Ensure you patent your inventions as soon as possible.

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