100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

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100 GREAT BUSINESS IDEAS • 113

In practice



  • Work hard constantly to understand as much as possible about
    your customers; take great care if you are reducing their views to
    a few simple truths.

  • Talk with customers and take every opportunity to engage
    with them.

  • Look at the nature and history of your company: by understanding
    your brand and product, it is possible to gain an insight into your
    prospective customer base.

  • Use trial launches before signifi cant changes to your product;
    this reveals potential customer complaints.

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