100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

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100 GREAT BUSINESS IDEAS • 119

In practice



  • If you have a diverse workforce but a homogeneous group of
    top-level decision makers, your organization will not benefi t
    fully from diversity. Top-level commitment and example
    are vital.

  • Find ways to encourage a culture of inclusion, respect, and
    communication among all employees.

  • Use yourself as a role model within the business for successfully
    dealing with diversity.

  • Recognize the difference between superfi cial diversity (eg
    differences in gender and ethnicity) and deep-level diversity
    (eg differences in knowledge and differences in values).
    Encourage your organization to embrace both types of diversity.

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