100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

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126 • 100 GREAT BUSINESS IDEAS


In practice



  • Customer loyalty and a trusted reputation are valuable resources
    that can ensure your success when deciding to offer new
    services.

  • Take full advantage of convergence by cross-selling products
    to customers.

  • Hire specialists with expertise in the market you wish to enter;
    just because your fi rm is successful in one industry does not
    guarantee success in another.

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