100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

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100 GREAT BUSINESS IDEAS • 131

In practice



  • Ensure your change process has both a leader, to align, motivate,
    and inspire the workforce, and a manager, to make a complex set
    of processes run smoothly and according to plan.

  • Create a clear vision of the process, as well as a sequence of
    events that will occur, and communicate this throughout your
    organization.

  • Paint a compelling vision of the future and produce strategies to
    realize this vision.

  • Understand that different types of change processes will require
    different skills and attributes, at different times. For example,
    a crisis change process may require an emphasis on strong
    leadership rather than management.

  • Even successful change processes are messy and do not always
    go according to plan—be ready to deal with the unexpected.

  • Ensure your “guiding coalition” is unifi ed in their objectives and
    work as a team.

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