100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

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100 GREAT BUSINESS IDEAS • 133


  • With b2b marketing, you are likely to be much more effective
    at every stage of the sale if you understand, in detail, your
    customers’ priorities, strategy, and business.

  • Whereas consumer marketing favors mass media to appeal
    to large target demographics, business marketing relies on
    smaller, more direct channels of distribution to reach a specifi c
    audience.

  • A higher level of specialist industry knowledge is required when
    orchestrating a business marketing campaign, to target and
    appeal to the individual needs of a niche market.

  • Personal and long-term client relationships are of particular
    signifi cance when seeking to maintain lucrative supplier
    contracts—ongoing customer service should be emphasized.

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