100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

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100 GREAT BUSINESS IDEAS • 135

With the workplace changing and the number of “free agents”
growing, it is increasingly important to develop a strategy for
attracting the best. Remember, talented people need organizations
less than organizations need talented people.


In practice



  • Developing a successful EVP is important to organizations
    wishing to attract younger workers or technologically skilled
    workers.

  • Emphasize the stimulation and value of the work your
    organization does, as well as the rewards and opportunities.

  • Provide opportunities for employees to engage in informal
    training and to advance their skills.

  • Encourage current and former employees to champion your
    organization. Many people now put more trust in word of mouth
    than in advertising.

  • Fine-tune your EVP for different sections of the job market.

  • Change key aspects of the EVP for different areas of the world.

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