100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

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8 • 100 GREAT BUSINESS IDEAS


As TNS illustrates, simple and positive gestures can achieve
impressive results in terms of employee satisfaction, pride, and
motivation.


In practice



  • Carry out acts of corporate social responsibility—such as
    donation, fundraising, or simply enacting more compassionate
    business practices. These all serve to make current and potential
    employees feel proud to work with your organization.

  • Ask employees what they value—what would they like their
    employer to do?

  • Provide opportunities for employees to engage in fundraising
    and volunteering activities.

  • Avoid negative business practices. Employees will be less
    m o t i v a t e d t o w o r k w i t h i n a n o r g a n i z a t i o n t h a t i s v i e w e d n e g a t i v e l y
    in society.

  • Remind employees of the ways their services benefi t society;
    how the everyday tasks they perform make a positive difference
    within society.

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