100 GREAT BUSINESS IDEAS • 143or pick fault with their work. If they do, this will increase barriers
and stress levels rather than reduce them. The solution is simple: be
genuine in your interest and involvement. When done in a friendly,
non-threatening manner, MBWA can carry an organization through
diffi cult times and help managers to develop a business plan with
an intimate knowledge of the people and resources that will be
enacting it.
Blindingly obvious common sense? Yes. Impor tant? Yes. Frequently
overlooked and neglected? Yes.
In practice
- Be prepared to learn from employees—they are one of the most
valuable sources of insight and ideas in your organization. - Take advantage of natural opportunities to socialize, such as in
communal offi ce spaces and over drinks. - Talk to, and build relationships with, a range of individuals with
different responsibilities within your department. - Provide practical support and be dependable, fulfi lling any
promises. Listen to what people say, and consider how and why
they are saying it. - Use MBWA as an opportunity to communicate, explain,
encourage, discuss, and decide. - Understand the personal requirements of team members. They
are responsible for enacting company policy and it is important
to be aware of their strengths and weaknesses when deciding on
company strategy.