100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

(singke) #1
100 GREAT BUSINESS IDEAS • 145

What makes precision marketing special is its ability to reach its
target audience and to meet their preferences in a memorable way,
promoting a robust product that can withstand competitors.


In practice



  • Make sure you target the right market by gaining access to reliable
    market research—for example, via web marketing. Precision is
    the vital element of precision marketing!

  • Hold brainstorming sessions where each of the “four questions”
    of precision marketing are considered in depth.

  • Consider what precision marketing strategy you would
    realistically be able to carry out that surpasses your competitors’
    current efforts.

  • Find ways to enhance your marketing and your offer. Keep it
    fresh, appealing, targeted, and distinctive.

Free download pdf