100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

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100 GREAT BUSINESS IDEAS • 179


  • Listen to customers, employees, and people who know the
    business. Create a culture of good critics, and be aware that
    managers can become out of touch, even within their own
    organization.

  • Learn Six Sigma—it can improve costs and service for customers,
    by providing a disciplined way to make process improvements.

  • Recognize the need to be “problem curious,” constantly looking
    for ways to differentiate and improve.

  • Provide a clear, exciting, compelling vision of what the future will
    look like. People value a guiding light, as it provides certainty.

  • Invest in the future and innovate. In 2005, two-thirds of Xerox’s
    revenues came from products launched within the previous
    two years.

  • Be entrepreneurial—fi nd ways to sell products and control
    costs.

  • Manage cash.

  • Remember that strong leadership is essential. A business relies
    on its people—and people need to be aligned around a common
    set of goals and plans.

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