212 • 100 GREAT BUSINESS IDEAS
Despite every organization being online, the fundamentals
of developing an effective website and presence online are often
neglected. The best websites display at least eight out of ten
key attributes.
The idea
If your website does ten things well, it will succeed. One organization
that has an impressive and varied website with something for
everyone is the BBC: http://www.bbc.co.uk. It focuses on the 10 Cs:
- Content.
- Communication.
- Customer care.
- Community and culture.
- Convenience and ease.
- Connectivity (connecting with other sites and connecting
with users). - Cost and profi tability.
- Customization.
- Capability (dynamic, responsive, and fl exible).
- Competitiveness.
(^94) WEB PRESENCE