214 • 100 GREAT BUSINESS IDEAS
- Connectivity: the need to connect with other sites and users
online. The issue of connectivity has two sides. First is the
need for users and customers to be connected—physically and
emotionally—with your business. Second is the need for sites to
connect via a web that actually adds value for the customer and
drives traffi c for the business. - Cost and profi tability: the need to reduce waste, improve fi nancial
effi ciency, and drive profi ts. - Customization: the value of the internet to supply products and
services that are personalized for the customer is vital in a range
of industries. - Capability: the need to ensure that your site remains dynamic,
responsive, and fl exible. - Competitiveness: the need to be distinctive.