100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

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100 GREAT BUSINESS IDEAS • 27


  • Populations will be older than ever before, with profound
    implications for welfare policies, pensions, taxation, employment,
    and spending throughout the affected economies of the developed
    world.

  • Urbanization is widespread and rising. In 2006, for the fi rst
    time in human history, global urban population exceeded global
    rural population. This movement to cities, like much demographic
    change, will profoundly alter behavior and expectations.


In practice


Understand how demography might be affecting your key markets.
What are the trends? Where are the opportunities and threats? Who
are your customers now and who will they be in the future?

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