- Introduction Acknowledgments vi
- 1 Building customer trust and loyalty The ideas
- 2 Scenario planning
- 3 Making your employees proud
- 4 Using customer information
- 5 The rule of
- 6 Information orientation
- 7 Franchising
- 8 Eliminating waste (muda)
- 9 Customer bonding
- 10 Psychographic profi ling
- 11 Understanding demography
- 12 Mass customization
- 13 Leading “top-down” innovation
- 14 Social networking and transmitting company values
- 15 Achieving breakthrough growth
- 16 Deep-dive prototyping
- 17 Market testing
- 18 Empowering your customers
- 19 Cannibalizing
- 20 Increasing competitiveness
- 21 Clustering
- 22 Highlighting unique selling points (USPs)
- 23 The experience curve
- 24 The employee –customer–profi t chain
- 25 Measuring employees’ performance
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- 26 Brand spaces iv • 100 GREAT BUSINESS IDEAS
- 27 Being spaces
- 28 Increasing accessibility
- 29 Partnering
- 30 Bumper-sticker strategy
- 31 Valuing instinct
- 32 Building a learning organization
- 33 Reinvention
- 34 Corporate social responsibility
- 35 The tipping point
- 36 Outsourcing
- 37 Keeping your product offering current
- 38 Experiential marketing
- 39 Information dashboards and monitoring performance
- 40 Flexible working
- 41 Redefi ne your audience
- 42 Vendor lock-in
- 43 Turning the supply chain into a revenue chain
- 44 Intelligent negotiating
- 45 Complementary partnering
- 46 Feel-good advertising
- 47 Innovations in day-to-day convenience
- 48 Lifestyle brands
- 49 Being honest with customers
- 50 Instant recognizability
- 51 Managing a turnaround
- 52 Diversity
- 53 Balancing core and the context
- 54 Business process redesign
- 55 Convergence
- 56 Cross-selling and up-selling
- 57 Kotter’s eight phases of change
- 58 Business-to-business marketing
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- 59 Employee value proposition 100 GREAT BUSINESS IDEAS • v
- 60 Built-in obsolescence
- 61 Avoiding commoditization
- 62 Developing employee engagement
- 63 Managing by wandering about (MBWA)
- 64 Precision marketing
- 65 Branding
- 66 Empowerment
- 67 Rethinking the budget
- 68 The buyer’s cycle
- 69 Direct selling
- 70 Age-sensitive management
- 71 Three-factor theory
- 72 Developing Islamic products
- 73 Support and challenge groups
- 74 Clear strategy
- 75 Six-hat thinking
- 76 Building business relationships
- 77 Learning together
- 78 Microfi nance
- 79 Surviving a downturn
- 80 Innovation culture
- 81 Resource building
- 82 Building trust
- 83 Emotional intelligence
- 84 The balanced scorecard
- 85 Developing a sales culture
- 86 Market segmentation
- 87 Audacity
- 88 Silo busting
- 89 Selling online
- 90 Value innovation
- 91 Talent management
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