100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

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  • Introduction Acknowledgments vi

  • 1 Building customer trust and loyalty The ideas

  • 2 Scenario planning

  • 3 Making your employees proud

  • 4 Using customer information

  • 5 The rule of

  • 6 Information orientation

  • 7 Franchising

  • 8 Eliminating waste (muda)

  • 9 Customer bonding

  • 10 Psychographic profi ling

  • 11 Understanding demography

  • 12 Mass customization

  • 13 Leading “top-down” innovation

  • 14 Social networking and transmitting company values

  • 15 Achieving breakthrough growth

  • 16 Deep-dive prototyping

  • 17 Market testing

  • 18 Empowering your customers

  • 19 Cannibalizing

  • 20 Increasing competitiveness

  • 21 Clustering

  • 22 Highlighting unique selling points (USPs)

  • 23 The experience curve

  • 24 The employee –customer–profi t chain

  • 25 Measuring employees’ performance

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    • 26 Brand spaces iv • 100 GREAT BUSINESS IDEAS

    • 27 Being spaces

    • 28 Increasing accessibility

    • 29 Partnering

    • 30 Bumper-sticker strategy

    • 31 Valuing instinct

    • 32 Building a learning organization

    • 33 Reinvention

    • 34 Corporate social responsibility

    • 35 The tipping point

    • 36 Outsourcing

    • 37 Keeping your product offering current

    • 38 Experiential marketing

    • 39 Information dashboards and monitoring performance

    • 40 Flexible working

    • 41 Redefi ne your audience

    • 42 Vendor lock-in

    • 43 Turning the supply chain into a revenue chain

    • 44 Intelligent negotiating

    • 45 Complementary partnering

    • 46 Feel-good advertising

    • 47 Innovations in day-to-day convenience

    • 48 Lifestyle brands

    • 49 Being honest with customers

    • 50 Instant recognizability

    • 51 Managing a turnaround

    • 52 Diversity

    • 53 Balancing core and the context

    • 54 Business process redesign

    • 55 Convergence

    • 56 Cross-selling and up-selling

    • 57 Kotter’s eight phases of change

    • 58 Business-to-business marketing



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    • 59 Employee value proposition 100 GREAT BUSINESS IDEAS • v

    • 60 Built-in obsolescence

    • 61 Avoiding commoditization

    • 62 Developing employee engagement

    • 63 Managing by wandering about (MBWA)

    • 64 Precision marketing

    • 65 Branding

    • 66 Empowerment

    • 67 Rethinking the budget

    • 68 The buyer’s cycle

    • 69 Direct selling

    • 70 Age-sensitive management

    • 71 Three-factor theory

    • 72 Developing Islamic products

    • 73 Support and challenge groups

    • 74 Clear strategy

    • 75 Six-hat thinking

    • 76 Building business relationships

    • 77 Learning together

    • 78 Microfi nance

    • 79 Surviving a downturn

    • 80 Innovation culture

    • 81 Resource building

    • 82 Building trust

    • 83 Emotional intelligence

    • 84 The balanced scorecard

    • 85 Developing a sales culture

    • 86 Market segmentation

    • 87 Audacity

    • 88 Silo busting

    • 89 Selling online

    • 90 Value innovation

    • 91 Talent management



  • 111175-100 GI-Prelims.indd v 1/5/09 10:37:

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