100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

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58 • 100 GREAT BUSINESS IDEAS



  • Customer service orientation.

  • Initiative and sense of urgency.

  • Business knowledge and literacy.

  • Problem solving.

  • Developing associates and valuing their ideas.

  • Teamworking skills.

  • Two-way communication skills.

  • Valuing diversity.

  • Empowerment skills.

  • Interpersonal skills.

  • Change leadership.

  • Integrity.


These are grouped into three areas—the three Ps: passion for the
customer, performance leadership, and people adding value.


In practice



  • Find opportunities for managers and marketing professionals
    to share customer data. HR has data about what motivates and
    engages people, while marketing has insights about external
    customers’ needs. Develop a process that manages the causal
    links between factors.

  • Blend intuition and common sense with sound statistical
    analysis.

  • Understand the elements of workforce success—what makes
    employees productive, effective, and willing to use their initiative

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