100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

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100 GREAT BUSINESS IDEAS • 59

to achieve the organization’s goals. Awareness of these issues
and how they can be applied provides HR with another essential
role in ensuring the fi rm’s commercial success.


  • Make sure that measures are not over-complicated or excessively
    elaborate, when what is needed is a practical, robust, and
    informed approach.

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