100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

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66 • 100 GREAT BUSINESS IDEAS


Members can work in library-style cubicles or relax and socialize
with other members—a modern home from home.


In practice



  • Design the space carefully and functionally—emphasize style
    and comfort, and use soft furnishings and room dividers to
    absorb sound, ensuring your being space remains convivial
    and relaxed.

  • Provide opportunities for both socializing and relative privacy
    within the space.

  • Consider raising revenue by selling advertising in the being
    space. While you should not allow advertising to compromise
    the aesthetic feeling, sophisticated, cutting-edge, and carefully
    placed adverts can enhance customers’ perceptions and be
    useful.

  • Even if you do not wish to have a being space as your primary
    business venture, you can incorporate some of the principles
    into your business to entice potential customers.

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