100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

(singke) #1

70 • 100 GREAT BUSINESS IDEAS


In practice



  • Avoid any unethical or illegal business practices that can be
    associated with corporate partnerships, such as price fi xing.

  • Assess, in depth, the specifi c terms and implications of the
    partnership agreement. Will your partner get more out of it than
    you, and is it worth your while?

  • Be wary of forming partnerships in situations that will allow
    your rival to benefi t at your expense, gaining the resources to
    out-compete you in other areas of the industry.

  • Structure and plan the partnership process carefully—
    negotiation, communication, and integration are vital, especially
    in the initial stages of an alliance.

  • Be ready to expand the alliance to a range of other companies
    when desirable to do so.

Free download pdf