100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

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88 • 100 GREAT BUSINESS IDEAS


In practice



  • Talk to your current and potential customers. What do they
    value? What are their concerns? What do they want?

  • Find out what businesses in other industries are doing to attract
    customers.

  • Ask people at all levels of your business, including the “extended
    family” such as retailers or distributors, how they would keep
    the product appealing.

  • Plan a series of product enhancements and sales initiatives. A
    constant series of incentives to buy is better than a desperate
    splurge (or a complacent lack of activity).

  • Be prepared to test a range of ideas and initiatives. Find out what
    works best, where and why, and see whether it can be replicated
    elsewhere.

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