At Apple’s recent record-breaking earnings
call, CEO Tim Cook revealed that the
Cupertino company had not only beaten sales
expectations in today’s highly volatile market
but that there were now more than one billion
active iPhones. It not only demonstrates
Apple’s brand power and continued growth
but sets the firm on a new trajectory as we
continue into 2021.
ONE BILLION iPHONES
As first reported by Reuters following Apple’s
January earnings call, there are now more than
one billion active iPhones in use around the
world - the highest figure since records began.
Combined, there are now more than 1.65 billion
active Apple devices in use, ranging from iPads
and Apple Watches to Apple TVs and MacBooks,
demonstrating the company’s enormous reach
and market penetration. Although Apple’s
smartphone market share has fallen in recent
years, especially in markets such as China,
rival Huawei had 357.7 million active phones
according to recent data, showing Apple is still
leaps and bounds ahead. In the same period,
Apple generated an all-time revenue record
of $111.4 billion in its first-quarter results for
2021, despite the ongoing challenges of the
coronavirus pandemic impacting supply chains
and retail sales.
The iPhone launched in 2007, but you have
to go further back to truly understand the
enormity of the one billion milestone. Apple’s
Steve Jobs rejoined the company back in
1997 and appointed Jony Ive as Apple’s Vice
President of Industrial Design. Together,
the pair designed and launched some of