Apple’s most iconic products, including the
smartphone we all know and love today. Just
ten years after the launch of the iPhone, Apple
had changed the world, and Tim Cook proudly
announced that it had sold one billion
iPhones in 2016, Three short years later, in
2019, Apple revealed that more than 900
million active iPhones were in use around the
world, and now just two years on, there’s now
an additional hundred million iPhones in use at
the time of publication. In the same breath, it’s
been revealed that Apple sold its 1.9 billionth
iPhone at the end of 2020, suggesting a two
billion sales milestone is just around the corner,
in what will no doubt become Apple’s most
successful year to date.
Despite Apple’s recent success, it’s important
to mention that iPhone sales have been falling
in recent years, as consumers hold onto their
devices for longer periods of time, owing to
costs and lack of innovation. Indeed, when
Apple launched its first iPhone, it revolutionized
the smartphone market, and year-in, year-out,
the company added innovative new features
like 4G connectivity, Touch ID, the App Store,
video recording capabilities, and much more,
and industry-wide, innovation has slowed.
Competitors like Samsung are trying to shake
up the market with foldable displays, and Apple
is reportedly considering doing the same
soon. Despite this, Apple had a stellar year with
the launch of the iPhone 12, and the model has
been credited for helping the company reach
new heights. “Certainly, iPhone was one of the
major factors why we exceeded our own internal
expectations at the beginning of the quarter,”
Apple chief financial officer Luca Maestri told