fractal.ai
Weunderstandthatevengooddrivershavebaddays.For 150,000 drivers in India each year, their destination
becomes all too fi nal. With road fatalities mounting at
speed, Fractal took action. Lives depended on it.By blending AI with behavioral science
we were able to identify & predict blackspots,
infl uence risk perception and change the way drivers
think and behave.On India’s National Highway 24, serious accidents have
already fallen by 60% — but our journey is only
just beginning.Fractal: we don’t tire of making positive change.