Photoshop User - USA (2021-02)

Publisher: Rocky Nook

Pages: 24 0

Price: $39.95 (paperback);

$23.09 (Kindle)

The Successful Professional Photographer:

How to Stand Out, Get Hired, and Make Real

Money as a Portrait or Wedding Photographer

 Roberto Valenzuela | Review by Peter Bauer

As these uncertain times continue, the biggest challenge facing many professional

photographers is actually finding (and selling to) clients. You may be the finest

wedding or portrait photographer for hundreds of miles, but you not only need to

land the clients, you need to generate a profit. One can go only so long “building

a portfolio” with loss-leader pricing. You need to do more than cover expenses,

you need to be able to move cash into savings and retirement plans. Here’s a book

that can get you to that level. The author (a Canon Explorer of Light) starts with

info on creating a strong online presence (including Instagram and the very critical

SEO [search engine optimization]), making good first impressions (including

“small talk”), how to handle client meetings, and various pricing strategies. Yes,

we’d rather be creative than handle the business side, but this book can help you

become profitable. n

 REVIEWS

PHOTOSHOP USER

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