The Guardian Weekend - UK (2021-02-13)

The Guardian Weekend | 13 February 2021 43

Beauty Sali Hughes

There are interesting developments around sustainability

in perfumery and it’s high time. For years, I’ve felt a free

pass is given to perfume, as though lavish single-use bottles

and excessive outer packaging are an implicit right of the

luxury perfumer. But with privilege should come greater

responsibility and an obligation to innovate. Some notable

houses, from Tom Ford and Chanel , to Penhaligon’s and

Guerlain , are stepping up with refi llable and recyclable bottles, and, in

Guerlain’s case, meticulous practices in ingredient provenance.

The eco-conscious bottle for Acqua di Parma’s newest launch, Colonia

Futura (3) , was two years in planning. Made from part ly recycled glass and

Double masking The

covert trend from Joe

Biden’s inauguration :

wear a medical mask

under a pretty one.

Makes absolute sense.

Daff odils ‘Tis the

season (and at £1 at

most supermarkets,

they’re cheaper than

2021’s other trend,

dried fl owers).

Ikea monkey Our

spring 2021 fashion

muse thanks to

shearling jackets at JW

Anderson and Grace

Wales Bonner.

Liquid lipstick It won’t

rub off on your mask.

A niche revelation, but

one you’ll appreciate

(our favourite is Fenty

Beauty’s lip paint).

Comic Sans

Anyone else

noticed the

maligned font

having a comeback

on Instagram?

Gastropubs Thirty

years old this year. Yet

we can’t even celebrate

with an overpriced pie

and a pint.

Jeck We need this new

term – for the wobbly

section of jaw and

neck highlighted by

hours of Zoom calls

• like we need a hole
  in the head.
  Schadenfollowing
  The now defunct
  reason why we hate-

followed Donald

Trump on Twitter.

Easter Aim low, and

focus on next week’s

Shrove Tuesday.

Flowers pancake

pans by Takashi

Murakami give it a

fashionable twist.

The half-tuck

Tucking in half your

shirt is obsolete. It’s

a full tuck or bust, as

worn by everyone on

It’s A Sin.

The Measure

Going up Going down

GETTY IMAGES/AP

Jo Loves Fragrance Paintbrush, £40 for 2 x 7ml,

joloves.com

ts at JW

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Good scents

topped with a recycled and recyclable plastic cap, the entire

bottle is divisible for straightforward sorting into recycling. It’s

also labelled with scrap dust from marble quarries before being

packed in FSC-certifi ed cardboard. B ut the smell, of course, is

paramount. Made from more than 99% natural ingredients,

the perfume has the brand’s signature freshness – grassy,

vibrant, but smart and expensive-smelling with a price tag to

match (£73.80 for 50ml). It’s gender-

neutral, but I suspect the fanbase

will skew towards masculine (it’s a

little Chanel Pour Monsieur, to my

nose, which is never bad).

More my poison is Ormonde

Jayne’s Tolu (1) , a warm, resinous

fragrance that I already loved

but, now it’s refi llable, I can do

so with a clear conscience. The

brand’s Forever Bottles (in-store

and just launched online) aren’t

cheap (£110 for 50ml), but one

gets a beautiful glass atomiser in

a choice of seven striking colours

(I went for gold), topped with a

weighty metal lid engraved with

the recipient’s name, fi lled with any

of Ormonde Jayne’s exceptionally

fi ne signature fragrances for men

and women. I love the smooth

mellowness of Tolu, but Ormonde

Woman is another oft-worn

favourite. Whichever you choose (samples are available from

the website), it’s an exceptional gift and when empty, can be

refi lled for 20% off the original price.

Less ornate, but refreshingly practical, are Jo Loves’ new,

improved, reusable Fragrance Paintbrushes (2). Think a clicky

pen – a bit like a concealer wand – dispensing fi ne, lasting

fragrance in a clear gel, directly on to the skin. The initial

outlay is £40 (a complete pen and spare cartridge), with a pack

of 3 x 7ml refi lls costing £35. My favourite is Green Orange &

Coriander, bright and springy, but with a slightly steamy, spa-

like quality, that smells – dare I say it? – optimistic 

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