WSJ. MAGAZINEBEAN TO BREW
Although a few larger
operations own the entire
coffee process from plant
to cup, Ben Fitt is likely
the first individual to
grow and roast the beans
and sell the results to
retail customers. Outpost
Coffee Café will serve
espresso and filtered
coffee made from his own
and other small-batch
harvests. (Pictured: La
Cupola espresso coffee
maker from Alessi.)