Facebook CEO Mark Zuckerberg says the
company is evaluating how it should handle
“deepfake” videos created with artificial
intelligence and high-tech tools to yield false
but realistic clips.
In an interview at the Aspen Ideas Festival
in Colorado on Wednesday, Zuckerberg said
it might make sense to treat such videos
differently from other misinformation such
as false news. Facebook has long held that it
should not decide what is and isn’t true, leaving
such calls instead to outside fact-checkers.
But Zuckerberg says it’s worth asking whether
deepfakes are a “completely different category”
from regular false statements. He says developing
a policy on these videos is “really important” as AI
technology grows more sophisticated.
Facebook, like other social media companies,
does not have a specific policy against
deepfakes, whose potential threat has emerged
only in the last couple of years. Company
executives have said in the past that it makes
sense to look at them under the broader
umbrella of false or misleading information. But
Zuckerberg is signaling that this view might
be changing, leaving open the possibility that
Facebook might ban deepfakes altogether.
Doing so, of course, could get complicated.
Satire, art and political dissent could be swept
up in any overly broad ban, creating more
headaches from Facebook.
Other false videos could still get a pass. For
instance, the recent altered video of House
Speaker Nancy Pelosi that made her sound like
she was slurring her words does not meet the
definition of a deepfake.
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