astronauts back to the moon by 2024 and to
Mars in the 2030s.
Indeed, Lego conceived its lunar lander as a
grown-up display set, part of its Creator Expert
series aimed at adults. For kids, born to parents
who themselves who have never known a world
without space travel, the Danish toy company
is releasing six new Lego City Mars exploration
sets, designed in collaboration with NASA with
futuristic rockets that would take humans to the
red planet.
“It’s about giving kids something aspirational,
where they can see themselves, versus trying
to project them into a historical moment,”
said Michael McNally, senior director of brand
relations at Lego.
Budweiser, similarly, has declared its ambition to
be the first beer on Mars, participating in barley-
growing experiments on the International Space
Station. Still, the Anheuser-Busch brand saw
marketing potential in evoking the patriotism
that the Apollo 11 mission stirred in Americans
during politically polarized times.
“Beer at its core is a very democratic drink. It
brings people together,” said Ricardo Marques,
vice president of marketing at Anheuser-
Busch. “We like in particular to remind people
of everything that is good and everything we
shouldn’t forget.”
After all, watching the first moon landing was a
personal experience for hundreds of millions of
people around the world.
That was thanks to TV — a connection
Samsung has seized for its media campaign
promoting its QLED 8K TV, tied to CNN’s Apollo
11 documentary.
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