fractal.ai

We understand that even good drivers have bad days.

For 150,000 drivers in India each year, their destination

becomes all too fi nal. With road fatalities mounting at

speed, Fractal took action. Lives depended on it.

By blending AI with behavioral science

we were able to identify & predict blackspots,

infl uence risk perception and change the way drivers

think and behave.

On India’s National Highway 24, serious accidents have

already fallen by 60% — but our journey is only

just beginning.

Fractal: we don’t tire of making positive change.

Brake

Habits

2021-02-17 16:53 Issue Date_2021-02-20 Zone_NAVA Desk_Display ads Rev_0.pdf