Combine that with the simple fact that they aren’t trying to build a long-termclient base, and it is no surprise why they’re often so adversarial to deal
with.
Hopefully this will help you understand why dealer staff can be soaggressive and so likely to play fast and loose with the facts. Now, let’s (^)
take a look at the rest of the typical retail experience and sales process.
ADVERTISEMENTS
When people come in based on an advertisement, the chances of thembuying the vehicle in the ad are less than 20 percent. That’s the reason
behind the old industry advertising practice, the “loss leader.” Whether it’s alow, low, low price or an unbelievable lease, it’s all about getting
customers in the door of moving the metal are slim to none. So the advertised loss leader is often. If the salespeople can’t get face time, the chances
either a new, basic car without the options buyers will really want, or it’s ahard to find vehicle that won’t last long, but will bring in traffic.
front door.TIP: Advertisements serve only one purpose: to get you to the^