Apple Magazine - USA - Issue 486 (2021-02-19)

(Antfer) #1
Struggling luxury car brand Jaguar will be fully
electric by 2025, the British company said this
week as it outlined a plan to phase out internal
combustion engines.
Jaguar Land Rover, which is owned by Indian
conglomerate Tata Motors, hopes the move will
help turn around the fortunes of the 86-year-old
Jaguar brand, which for many epitomizes class
but has struggled in recent years.
The switch to an electric future will involve
moving car production from JLR’s Castle
Bromwich factory east of the central England
city of Birmingham to nearby Solihull.
Chief Executive Thierry Bollore said the firm
is “exploring opportunities to repurpose” the
Castle Bromwich plant, leading to speculation it
could be used for battery production.

LUXURY CAR


BRAND JAGUAR TO


GO ALL-ELECTRIC


BY 2025

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