(C. Jardin) #1

THE POWER OF


MAGAZINES!


1.Noneed toswitch‘on’.


2.Notdependentonelectricityorbatteries.


3.Apurchaseofamagazinecosting` 100 to


` 150 indicatesacommitment,apositivedesire


toreadit fromcovertocover.


4.Productionvaluesofmagazinesare


aboutthebestyoucangetinprint.Higher


qualityimages,reproducedwithfullcolourand


gloss,allowaclearerpictureoftheproductor


representationoftheservice.


5.Theshelflifeofmostmagazinesisamonth


andnotjustafewminutesinthemorning.


6.Magazinesarereadwhenyouareatleisure.


Therefore,alotmoreisingestedandimbibed.


Withmagazines,therefore,advertisingworksand


makesanimpression.


7.For specialinterests,magazinesare


thebestsource.Withcompetentwriters


andresearchedarticles,magazinecontent


hasfarmorecredibilitythananyothersource.


Magazinesaremoreengaging.


8.Specialinterestmagazinesarereadby


avidenthusiasts;theyareopinion


makerswhocreatearippleeffectby


influencingothers.


9.Mostmagazinesoffertheircontent


tothereaderinamediumoftheirchoice,


whetherpaperordigital.


10.MagazinescanbesharedConsequently,


morepersonscanreadasinglemagazine.


11.Globally,7.3%ofthetotal


advertising spendisspentonmagazines.


InIndia,themagazinerevolutionstartedonly


after 2005 andtheshareis2%.


12.Targetingwithprecisionand


without wastageisakeystrength


ofmagazines.


Magazine Advertising actually works!


MAGAZINE


READERSHIP


UP 75%^



  • IRS 2017*


*INDIAN READERSHIP SURVEY (IRS) 2017 : BETWEEN 2014 AND 2017, MAGAZINES SAW A 75% INCREASE WITH 38 MILLION NEW READERS.