iPad & iPhone User - USA (2021-04)

NEWS ANALYSIS

W

e all saw it coming. Despite

a global pandemic and

economic and political

unrest, the indefatigable Apple money

machine would continue to chug away.

Traditionally, the last three months of

the calendar year are Apple’s best, and

Apple’s been on an upswing in recent

The company seems to have plenty of room to grow, even in China.

Jason Snell reports

Four lessons from Apple’s

latest record quarter

quarters. If you placed a bet that the

company’s first financial quarter of

2021 (covering the holiday season

of 2020) would be an all-time record

• well, you would’ve won, but only a
  sucker would’ve taken the bet.
  All product categories and regions
  were up. It was a veritable downpour