AIRPODS MAX
THE ULTIMATE
DRIVING MACHINE
That philosophy of ‘no’ could soon
play a huge role in what could be the
biggest risk Apple has ever taken.
Rumours have recently cropped up
about the development of an Apple
car, a venture that would require a
much bigger leap of faith than a pair
of headphones. I’m still not convinced
we’ll ever see an Apple logo on the
front of a car, but for the sake of this
argument, let’s assume it’ll happen.
It might sound like a crazy leap
from headphones to a car, but the
same philosophy that delivered the
AirPods Max could bring an Apple car
that exceeds expectations of whatwe expect a car to be. Much like the
AirPods Max, an Apple Car could be
a seamless extension of the Apple
ecosystem, bridging your home and
mobile lives in a way CarPlay can’t.
Granted, a £60,000 car is a bit
more of an investment than anything
Apple has ever made (maxed-out Mac
Pros notwithstanding), but the same
attention to detail and experience
that made the AirPods Max an instant
sell-out could make an Apple car a
hit as well. Much like the AirPods Max
experience is its best feature, the pain
point we have with cars usually has
less to do with the driving experience
and more to do with the console. By
saying no to many of the compromises
we need to
make with cars,
Apple could
deliver a driving
experience
unlike anything
we’ve previously
experienced.What Apple has learned from CarPlay could play a big role in the
development of an Apple car.