Twitter is branching out from advertising to find
more ways to make money — both for itself
and for its most prolific users, whether those are
businesses, celebrities or regular people.
In an investor presentation, the social media
company announced a new feature called
“Super Follows,” which will let users charge for
extra, exclusive material not shown to their
regular followers. This can include subscriber-
only newsletters, videos, deals and discounts.
Users would pay a monthly subscription fee to
access the extra content.
Twitter users — and the company’s investors
— have long been asking it to launch a
subscription-based model. This as a growing
number of internet creators and influencers use
tools like Patreon, Substack and OnlyFans to
make money from their online popularity.
The subscriptions will also allow Twitter to tap
into a broader range of revenue sources in a
world where online advertising is dominated
by a Facebook-Google duopoly. Twitter did not
detail what percentage of the revenue it would
share with celebrities and others who sign up
paying subscribers.
“Exploring audience funding opportunities like
Super Follows will allow creators and publishers
to be directly supported by their audience
and will incentivize them to continue creating
content that their audience loves,” the company
said in a statement.