214 March 2021
KEARNEY
1926
Year founded3,500+
Number of
employees$1.4 bn
Revenue USD
(2019)country, then you must manufacture in their
country. You have to give back some of what
you take. So those are the type of political
considerations you must take into account
when building a strategy. You must decide
where to manufacture, understand costs,
service, agility and resiliency and put
it all together.
When looking to drive out complexity,
Ghandhi warns to set boundaries and
suggests leaving the customer out of it, as
customer-facing changes may have you in
an unending loop. “What we have found is
that having that as a constant is absolutely
critical. Don't change that proposition
because otherwise, you end up with a
situation of circular logic, and you never
reach an end.
“If you start to look at things like changing
features, then you have to consider if the
customer will be willing to pay for it and you
start to go around and around. New product
development starts to fight with supply
chain, who fights with the CPO, who fights
with sales and marketing, and you never
make your way out of it. That's why I say,