Technology - USA (2021-03)

22 March 2021

GODADDY

GoDaddy: Tuning

in to the dynamics

of change in

procurement

Keith Tice, Chief Procurement Officer, walks us through the

comprehensive transformation that has radically upgraded

GoDaddy’s procurement processes

PRODUCED BY:

GLEN WHITE

WRITTEN BY:

WILL GIRLING

I

've been with GoDaddy just shy of

eight years: I came in May of 2013,

just as GoDaddy was beginning a new

transformation,” states Keith Tice, Chief

Procurement Officer. “When I joined the

company, procurement essentially did not

exist here.” It’s a bold conversation opener,

and one which perfectly anticipates the details

of both Tice’s and GoDaddy’s accomplishment,

which saw a function primarily managed by

business stakeholders and a legal contracts

team become a developed, dynamic, and

digital process of its own.

Founded in 1997, GoDaddy’s stature as one

of the US’ foremost internet domain registrars

and web hosting companies has only grown

over the years. Now with over 20 million

customers worldwide spread across almost

60 different markets and 9,000 employees in

14 offices speaking roughly 30 languages to

service them, this Scottsdale, Arizona business

is one of the internet age’s most enduring

global success stories.

Although Tice arrived with a significant

challenge to overcome when he first joined,

his expert level of experience gained from

over 20 years of work in purchasing gave him

the clear vision needed to begin overhauling

procurement at GoDaddy. “I brought a mindset

that focused on how we structure, separate

and categorize the various spend aspects

of what we're doing, particularly in terms of

understanding suppliers and how they fit

in the company,” he explains. Integrating

this mindset required good oversight and

command of data, something which was made

difficult by legacy infrastructure. Tice’s goal

was to spearhead a digital transformation that

would go above and beyond the solutions

he’d worked on previously.