businesschief.eu 235THE TRAVEL CORPORATION
“WE FEEL THAT AS A
TRAVEL OPERATOR WE
ALSO HAVE TO PLAY
OUR PART IN MAKING
SURE THAT PEOPLE
ARE LOOKED AFTER
AND TAKEN CARE OF”Gunjan Verma discusses how The Travel
Corporation is making travel easier
GUNJAN VERMA
CHIEF TECHNOLOGY OFFICER,
THE TRAVEL CORPORATIONAI is another emerging
area into which Verma
is looking to improve
performance across the
company, including the
sorting of business leads.
“We use some rules
right now to prioritize
some leads over others.
We are now looking at
how to use AI to say
this lead is better than
the other in order to
take that to the next
level. Of course we
also employ AI in the customer experience
space on the digital front. When a customer
comes to our website, their experience is
personalised. The first time they might see
some inspirational imagery, but the next
time we can detect that you have come
before and, based on some rules, alter your
web experience.”.
The customer
experience is at the core
of the travel experience
TTC offers. “We have
a platform called My
Travel Portal,” says
Verma. “We use it to
build excitement even
before a vacation has
begun. What are you
going to see? What
are you going to eat
including any dietary
requirements? What are
the local experiences
that will be available to you? It also allows
our customers to express their travel
passions. For example, you may say you’re
actually very interested in architecture, while
your partner may say they're very interested
in food and wine. We capture all of that
detail.” Beyond that, it also has simplifying
functions such as taking the