240 March 2021
THE TRAVEL CORPORATION
stress out of juggling travel documents by
storing all relevant data for hotel check-ins
or flight boarding.
Verma points out that just as important
as the new technology is the culture
supporting it, however, with a new emphasis
on supporting decisions with data. “18
months ago, we embarked on an AB testing
framework with everything we do. Now,
we don’t just say an image on our website
looks more inspirational than another - we
let data tell us. We’re shifting the culture
from inspiration to inspiration and data,
instituting a culture of testing, learning
and continuous improvement.” Alongside
that is an emphasis on trusting teams to
manage themselves. Verma sees this as not
just a trend but a permanent evolution.
“It is actually well established now that self“ WE DON’T JUST
SAY AN IMAGE
ON OUR WEBSITE
LOOKS MORE
INSPIRATIONAL
THAN ANOTHER-
WE LET DATA
TELL US”
How We Tread Right
GUNJAN VERMA
CHIEF TECHNOLOGY OFFICER,
THE TRAVEL CORPORATION