Technology - USA (2021-03)

businesschief.eu 241

THE TRAVEL CORPORATION

managing teams perform better.
The question is how do you keep
business objectives in mind, give
them to your respective teams and
let them get on with it, promoting
that culture of autonomy with a
few guide rails.”
Supporting TTC on its journey
have been a few key partners, among them
Salesforce. “They’ve assisted as we’ve
transformed our business from being a legacy
tour operator, to a omnichannel organisation.
Salesforce of course has brought not just the
technology such as Einstein, but the thinking
which comes with being a digital-first business.”
One of the areas Salesforce has particularly
focused upon is data. “The professional
services arm of Salesforce has been moving
things forwards with our approach to data.

Answering questions like: ‘What's the

best way to unlock our data? What's

the best way to market our first-party

data? What do we do with third-

party data?’ All the issues that have

come up around adopting a multi-

channel strategy, they’ve helped

to answer.”

The travel industry has been particularly

hard-hit by the ongoing COVID-19 pandemic,

leading TTC to adopt a number of proactive

measures to ensure staff, customers and

partners all feel safe. “That is the single

most important thing we have to do,” says

Verma. “Of course we have a very robust

hygiene and wellbeing protocol in place for

future travel. Governments will play their

part with vaccination, but we feel that as a

travel operator we also have to play our part

1920

The Travel

Corporation was

first founded

in 1920.