businesschief.com 25GODADDY
Keith grew up in a very small
town in the northern high plains
of Texas. After attending college at
Tarleton State University, Keith began his
career working in the protein industry
for IBP, Inc., which is now a part of Tyson
Foods. The goal Keith had set after
leaving Tarleton was to establish a career
in Procurement. His first role came in
1997 with The Dial Corporation, not a
part of Henkel. Keith initially managed
Procurement for the Armour Star Brand
of food products, a division of The Dial
Corporation. As he progressed through
the various functional areas within
Procurement for Dial/Henkel, Keith
was recruited to build a Procurement
function and organization at GoDaddy.
Starting in May 2013 the transformation
and building of the Procurement
organization with GoDaddy began as
a team of three focused on
IT requirements alone.
Today, the organization
and team Keith has
built is managing all
third party spending
through the efforts of
12 staff located around
the world.EXECUTIVE BIO
KEITH TICE
TITLE: CHIEF PROCUREMENT OFFICER
LOCATION: ARIZONA, UNITED STATES
INDUSTRY: INTERNET SERVICEScompany’s spend with each supplier. “I
needed to figure out what makes sense for
GoDaddy, and I did that through a series of
interviews with internal stakeholders about
why they have certain vendors performing
certain tasks for us.” Tice used the ‘five
whys’ as his model:
- Why are you doing this?
- Why this vendor in particular?
- Why does it cost this much?
- Why are we paying for that?
- Why is it necessary?
Tice’s next move was to transmit the idea
that each and every vendor is “expendable”,
acting as a challenge for them to proactively
justify GoDaddy’s spend through competitive
service and delivery. “Step three was then