businesschief.eu 267AN INDUSTRY
LEADER IN DIGITAL
ACCELERATION
James Kirby, Head of EMEA Business at CSG, explains
how CSG helps companies future-poof their digital
offerings with the power of a diverse portfolioPRODUCED BY:
BEN MALTBYWRITTEN BY:
LEILA HAWKINSC
SG, an industry leader in providing
revenue management solutions, has
helped businesses acquire, monetise,
engage, and retain customers for over 35
years. James Kirby, CSG’s Head of EMEA,
believes that at its core, the company's
mission is to help solve their customers’
toughest business problems. Further, he
considers CSG’s commitment to its mission
to be integral to its success. “Solving our
customer's problems allows us to grow and
provide returns to our stakeholders,” James
explains. “This provides us with the growth
needed to continuously innovate, feeding
back further benefits to our customers
as we continuously develop and evolve
our solutions."
While CSG maintains a diverse client
roster, from leading communications service
providers to governments to media andentertainment providers, James believes
that two common needs transcend
industries: effective revenue management
and the ability to provide a superior
customer experience. CSG has solutions
tailored for success in these crucial areas.
A significant number of CSG’s customers
operate in the telecommunications and
logistics industries, two sectors that have
experienced considerable demand increases
throughout the COVID-19 pandemic.
As end customers used more data and
communicated more online, CSG was well-
positioned to seamlessly scale solutions
to meet demand. The pandemic made it
abundantly clear that businesses need to
transform into digital organisations, with
the ability to do so quickly.
James believes that CSG can speak
with authority to the process because theCSG